Engaging in several runs before going for a record-breaker requires a good level of familiarity with the in-game power-ups as well. Although you can make a good run even if you do not always get a hold of these power-ups, each one can tremendously boost your score in each run. While grabbing coins come as naturally as running, you would want to keep your eyes peeled for power-ups that can randomly appear on the level and grab them without putting yourself at risk.
The jetpack is one of the most sought-after power-ups as it boosts your speed and essentially gives you invulnerability for the duration of the boost as it sends you high above the ground away from all obstacles. With its increased speed, it can be a challenge to grab as many coins so always be ready for faster hand-eye coordination as you pick one up.

The super sneakers is a neat power-up that allows you to jump infinite times consecutively. On top of being able to reach the rooftops with a couple of jumps and steer clear off grounded obstacles, this power-up can also earn you coins within your lane if you float close enough to them. You will not be invulnerable for the duration of the power-up though and sticking close to the ground just to earn those coins can still send you straight to bumping an obstacle.
Having a penchant for coins can often put you at risk as Subway Surfers is designed to challenge you by placing trails of coins on different lanes. The coin magnet power-up makes it a whole lot easier for you to get all the coins from all lanes once it is activated and with it, you can concentrate exclusively on surviving the obstacles ahead.
Last, but definitely not the least, is the 2x multiplier power-up. It can combine with the other multipliers you earn and will be key to securing a place in the leaderboards. In some cases, 3 of the 4 power-ups will be available in some areas of your run. Be sure to pick one that best serves your preferences.