As basic as it sounds, maintaining an advanced perspective on your 
run by keeping your sights ahead of the track can be very challenging. 
There are a lot of details that can steal your attention and eyes off 
track and it can take some time to employ your peripheral vision to its 
full utilization.
For starters, being able to consistently look ahead means that you 
trust each swipe well enough in that you no longer need to look at your 
runner as you switch lanes and hop over or roll under each impediment. 
Quicker reaction times also call for quicker wits in that you have less 
than a second to decide on where to go even before you reach the spot to
 do so.
You would want to look ahead and improve your run to have more time 
to plan for your next moves, even if the planning and preparation is 
only a fraction of a second ahead. If you keep your eyes on your runner 
and move with the immediate obstacle ahead, you can still get in trouble
 with your choice of swipe especially in areas when 2 obstacles come 
right after another.
Keeping an advanced perspective gives you an opportunity to plan the 
next few swipes you will do and lessen if not prevent you from making 
careless mistakes. At some point, the pace of the game will still make 
it very challenging for you to react quickly even with an advanced 
perception of the track ahead. Even so, the fact that the game’s pace 
has grown challenging for you to navigate through already means that you
 are doing a better run.
On top of the runner, you also want to avoid checking your score, 
unless you are away from harm with a jetpack, or have nothing 
immediately ahead to worry about. If you feel the need to check 
especially if you are going for a high score, you can do so with just a 
quick glance. Another detail you might need to check is the remaining 
juice on your power-up.
For some power-ups, you have to be ready for when they expire so you 
can ensure that you will not bump into an obstacle right after. There is
 no need to stare at it longer than you would whenever you check on your
 score so if you cannot do so with your peripheral view, at least glance
 at it very quickly.
Between a few extra coins and surviving for a longer run, the latter 
is the more viable option. If you have already gone farther than most of
 your previous runs, then you should play more defensively. Coins come 
in second to your score, especially on important runs. While practice 
runs and casual runs can be aimed towards securing more coins, your 
focus on record-breaking runs should be on upping that score.